"American, Arrogant and InYaFace!" The TapouT slogan says it all about this bad a$$ clothing company that has slowly but surely become one of the hottest brands in sports today.

Unlike the millions of bandwagon Mixed Martial Arts fans that refer to the sport as “Ultimate Fighting,” Mask, Punkass, and Skyscrape have been in the trenches from the beginning.  From unsanctioned donnybrooks taking place on native reserves, to the bright lights and big stage of Las Vegas, the TapouT crew doesn’t care where it is, they just like to watch fights and they’ve been doing so since the first days of the sport’s existence.

TapouT, a new show from the producers of American Chopper and Dirty Jobs, is representative of the incredible progression this grassroots company has made from the underground to the mainstream.  Mask (The General), Punkass (the all-business strong, silent type) and Skyskrape (the crew’s clown) travel the States in a rock star style tour bus in search of the next big fighter to represent their legendary TapouT gear.  The fighter’s personality, will and Mixed Martial Arts skill are tested and at the end of the show he enters the ultimate proving ground to literally fight his way in to, or out of, a sponsorship.

This type of programming is proof that Mixed Martial Arts - which was not so long ago perceived as simply two knuckleheads banging it out for a couple beers worth of purse money - is now a full fledged multi-million dollar sports industry.

It’s awesome to see innovators like the TapouT dudes, cashing in on this success.

TapouT airs exclusively in Canada on Showcase Action, Friday at 8 pm ET / 10 pm PT.